I hate the term "branding yourself." Is there anything more fake then that? Making yourself into a product that is to be sold on some market. I hate it. And I hear it all the time. At work, at school, in some off the wall networking class that I'm forced to take now that I have a management position. What happened to, being yourself? I know we have an underlying corporate culture in this country, but this too corporate.
I guess I shouldn't be surprised though. After all, we have terms like "what have you done for me lately," or "it's not what you know, it's who you know." So its fitting that one needs to now make themselves into a product and get packaged up real nice like a product off the shelf.
I know I haven't been in Corporate America too long, but has it always been like this? Did they actually teach "How to Network at an Event" in the 80's? To me, this stuff seems to be intuitive or at least taught to me by my father. Like, "When you go to a conference and meet someone new, it is a good idea to clearly articulate your name and shake the person's hand." Really? Is that what you do? Thanks, I had no idea. Here's a good one, I had to take the "Networking" course at work and the instructor told us ways of getting out of a conversation that will not help you in your networking efforts, like "oh, I need to get a refill of my drink will yo please excuse me." Or, and this was my favorite, "I'm sorry, but I planned on meeting 15 new people tonight and if I keep talking to you, I'm afraid I won't achieve my goal." I'm serious, they had it on a slide and everything.
I'm all about keeping it real;) Joking aside though, I really think that being yourself and not treating yourself as some brand is much better and more honest. And the real relationships you will form are the ones that will be more beneficial and fruitful in the end.